Clöe: The Mental Health App

Mind Care, Simplified

Wellness Design

Emotional Design

Services

Ui & Ux Design

Problem Statement: Poor mental health leaves people without support or healthy coping methods, leading to emotional distress, isolation, and negative behaviours. Without adequate help, this often escalates into more severe mental health issues. Many individuals struggle to manage overwhelming feelings and find themselves lacking access to resources, social support, or healthy outlets, which can further worsen their state of mind and impact their daily lives, relationships, and overall well-being.

User Research Insights

Users often feel emotionally unsupported after breakups, especially when dealing with deep emotional or physical pain.

AI-based support is met with hesitation; most prefer warmth and empathy over automation.
Strong interest in habit-building tools like journaling and gratitude exercises for emotional recovery.
Universal preference for emotional + physical health tracking, reflecting a desire for holistic care.
Cultural shift toward self-care and therapy shows growing openness to structured mental health support.

Secondary Research Summary

Mental health apps are rapidly growing, projected to exceed $20B globally by 2030.
Journaling and gratitude tracking improve mood, consistency drives impact.
AI therapy tools are helpful for support, but lack human warmth in deeper crises.
Therapy stigma is fading globally, with younger users embracing digital self-care.

Selected Concept

Clöe offers a hybrid emotional wellness experience combining a digital app with subscription-based care kits.
The app supports users through emotion tracking, guided journaling, and an AI-powered chat companion, while the physical kits provide tactile self-care tools like journals, candles, and motivational cards—bridging digital support with real-world comfort.Initial Sketches

Visual Identity

Colour Palette

Clöe's color palette promotes calmness and clarity, perfect for a mental health app. The soothing purple signifies trust, light blue tones bring a refreshing, open feel, and Black and White ensure readability without harshness. These colors combine to create a gentle, inviting atmosphere for comfortable app navigation.

Typography

Combines readability with a calming, approachable style. Its soft, letterforms give a warm, friendly look, making users feel welcomed and at ease, which is essential for mental health topics