NEW
14/04/2025
Memento: Personalized Meme App
Tailor-made meme delivery, designed to feel like it knows you.
User Experience
Personalized Content
Services
Ui & Ux Design
Problem Statement: Memes are the universal language of the internet, but meme consumption is disorganised, repetitive, and lacks personalisation. Users struggle with finding fresh, high-quality, and relevant memes amidst endless clutter on social media platforms. personalised meme discovery app that curates humour based on individual preferences, moods, and trends.
User Research Insights
Interviewed 4 daily meme consumers (1.5–2+ hrs/day). Key insights:
Users struggle with irrelevant content and can’t easily find old memes.
Preferences vary — dark humor is common, but feeds often feel random.
Some organize content across separate accounts or save important posts.
Mild resistance to new apps unless they offer clear personalization.
User Personas
Secondary Research Summary
The global meme industry was valued at $2.3B in 2020, projected to reach $6.1B by 2025 (21.6% CAGR).
55% of users aged 13–35 share memes weekly; 30% daily. Sharing is driven by humor (74%) and emotional expression (53%).
Memes outperform traditional marketing with 10x reach and 60% higher organic engagement.
Psychologically, memes act as emotional coping tools, offering humor, validation, and cultural connection.
