The Pill

This project focuses on developing a custom typeface through extensive exploration, beginning with 100 iterations of the letter ‘a’ to refine a unique visual style and build a cohesive font.

Custom Typeface

Visual Identity

Services

Typography Design

I started by creating 100 iterations of the letter 'A' to explore different forms, proportions, and styles. This process helped refine the design and establish a strong foundation for the typeface.

Outcome

The final typeface, named 'The Pill,' was inspired by the distinctive pill-like shape of the counter, which contributed to a high contrast in the design. This unique feature enhanced the overall visual impact and gave the typeface its bold character.